Jeffs’ Brands Ltd. (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, has announced two significant transactions with public companies, collectively valuing its assets between $23.4 million and $26 million.
The moves mark a major milestone in the company’s global expansion strategy.
In a deal valued at approximately $11.8 million, Jeffs’ Brands entered into a definitive agreement with Canadian public company Plantify Foods Inc. on April 30. The agreement includes the sale of its wholly owned subsidiary, Smart Repair Pro, and its 49.1% ownership interest in SciSparc Nutraceutical Inc., currently held through Jeffs’ Brands Holdings Inc.
In exchange, Jeffs’ Brands expects to receive an initial 75% equity stake in Plantify Foods, with the potential to increase to 90% upon meeting certain milestones. The transaction is anticipated to close by July 31, strengthening Jeffs’ Brands’ financial position and aligning with its focus on high-growth e-commerce opportunities.
Meanwhile, an independent valuation report for its U.K.-based subsidiary, Fort Products Limited, estimates its fair market value at $11.6 million to $14.2 million. This valuation supports the proposed merger of Fort Products with Impact Acquisitions Corp., a TSX Venture Exchange-listed capital pool company.
As part of the merger, Jeffs’ Brands will receive 75.02% ownership of Impact’s share capital, with the potential to increase to 83.29% upon achieving specified milestones. The merger, expected to close by May 31, is aimed at reinforcing Fort Products’ market leadership within the Amazon Marketplace.
The transactions underscore Jeffs’ Brands’ commitment to creating shareholder value through strategic asset optimization and targeted growth initiatives. By securing significant equity stakes in both Plantify Foods and Impact, the company expects to strengthen its influence in high-potential markets while enhancing financial flexibility for further investment in technology and product development.