OutKick, the national multimedia sports platform, has reported a substantial growth in its viewership and engagement in the first quarter of 2024.
According to the latest Comscore data, OutKick achieved a 10% increase in total multiplatform views, reaching 81 million, and a 7% rise in total multiplatform minutes, amounting to 78 million.
The platform’s average monthly multiplatform unique visitors stood at an impressive 6.1 million. March 2024 alone saw OutKick amassing 24 million total multiplatform views, marking a 2% increase from February, and 23 million total multiplatform minutes, up by 4%. The unique visitor count for March was recorded at 5.56 million.
Gary Schreier, Senior Vice President and Managing Editor, expressed his enthusiasm over the platform’s performance, attributing the success to the dedicated team’s efforts.
“OutKick’s continued growth in Q1 of 2024 is exhilarating. Our team’s dedication to pushing the envelope and tackling the tough questions in sports sets us apart from the competition,” said Schreier.
Social media platforms have also witnessed OutKick’s expanding influence, with over 4.5 million total social actions on Facebook, X (formerly Twitter), and Instagram, a significant 32.4% increase from the previous quarter. Video content remains a strong suit for OutKick, with over 52.4 million video views across Facebook, X, and YouTube, up 14% from Q4 of 2023.
OutKick’s content, recognized for its engaging blend of sports, sports culture, pop culture, and news, continues to reach a vast audience through its website, video livestreams, social media, podcasts, and radio. As a FOX Corporation entity, OutKick builds on the legacy of its founder, Clay Travis, by being at the forefront of sports journalism and entertainment.
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