Samsung Electronics has announced expectations of a more than tenfold increase in profits for the first quarter of 2024 compared to the previous year. This optimistic projection is attributed to the recovery of chip prices from the post-pandemic lows and a burgeoning demand for artificial intelligence (AI) related products.

As the leading global manufacturer of memory chips, smartphones, and televisions, the South Korea-based tech behemoth is poised to release a comprehensive financial report on April 30. Preliminary estimates suggest a staggering operating profit of 6.6 trillion won ($4.9bn; £3.9bn) for the January-March quarter, marking a 931% increase from the same period in 2023 and surpassing analyst expectations of approximately 5.7 trillion won.

The anticipated earnings boost is largely driven by a rebound in semiconductor prices on the international market following a significant downturn last year. Estimates indicate that global memory chip prices have escalated by roughly 20% over the past year, with Samsung’s semiconductor division traditionally being the company’s most significant revenue contributor.

The demand for semiconductors is projected to sustain its strength throughout the year, propelled by the explosive growth in AI technologies. Additionally, the recent earthquake in Taiwan on April 3 could potentially constrict the global chip supply further, providing Samsung with an opportunity to elevate prices.

Taiwan, a hub for several key chipmakers including TSMC—a supplier to tech giants Apple and Nvidia—experienced some operational disruptions despite TSMC’s assurance of minimal impact on production.

Moreover, Samsung anticipates a sales boost from its latest flagship Galaxy S24 smartphones, introduced in January, which are expected to contribute positively to the company’s financial upswing.

According to analysts, the significant increase in Samsung Electronics’ profits, particularly from chip sales, has several implications for the tech industry:

Strengthening Market Position: Samsung’s substantial profit growth reinforces its position as a leading global manufacturer of memory chips and smartphones¹. This could lead to increased investment and innovation within the company, potentially setting new industry standards.

Impact on Global Chip Prices: The recovery in semiconductor prices that contributed to Samsung’s profits suggests a stabilization in the market. This could affect pricing strategies across the industry, influencing the costs of consumer electronics and other tech products.

Supply Chain Dynamics: The earthquake in Taiwan and the resulting potential tightening of the global chip supply might increase demand for Samsung’s semiconductors. This could shift market shares and intensify competition among chipmakers.

Technological Advancements: Samsung’s focus on AI technologies and the success of its Galaxy S24 smartphones indicate a market trend towards integrating advanced AI capabilities into consumer devices, which could spur similar moves by competitors.

Investment in Innovation: Samsung’s profitability allows for more aggressive investment in research and development. This could accelerate advancements in areas like artificial intelligence, robotics, and next-generation communications technologies.

Overall, Samsung’s performance is a positive indicator for the tech industry, suggesting robust demand and a willingness to invest in future technologies. However, it also points to a competitive landscape where companies must continuously innovate to maintain their market positions.

Several companies are poised to benefit from the increasing demand for semiconductors, especially with the rise of AI technologies. Here are a few that stand out:

NVIDIA: Known for its GPUs used in data-intensive AI applications, NVIDIA has seen significant revenue growth and is ramping up production of its H100 chip, which is in high demand.

Advanced Micro Devices (AMD): As a competitor to NVIDIA, AMD is expanding its market with new deals and products like the Instinct MI300X chip, which has attracted customers such as Meta Platforms and Microsoft.

Micron: As one of the three companies that produce the majority of the world’s dynamic random-access memory (DRAM) chips, Micron is a key player in the memory chip market.

SK Hynix: Another beneficiary of the AI-driven demand, SK Hynix has continued to record large semiconductor revenue increases.

These companies, among others, are well-positioned to capitalize on the current trends in the semiconductor industry, driven by the growth of AI and the need for advanced computing capabilities.

Samsung Electronics announces KRW 53.7 trillion capital expenditure plan