CSS acquires R|L to enhance revenue performance solutions

The Center for Sales Strategy (CSS), a total revenue performance company, has announced the acquisition of Robertson Lowstuter (R|L), an industry-leading executive coaching firm.

The deal, which was finalized on February 26, 2024, will enable CSS to offer a wider range of solutions to help organizations improve their revenue performance, from sales consultancy and lead generation to employee engagement and executive coaching.

Matt Sunshine, CEO at CSS, said that the acquisition was a historic milestone for both companies, as they unite to forge a powerful synergy of talent, expertise, and innovation.

“As a firm dedicated to helping organizations improve revenue performance, I’m excited to incorporate Robertson Lowstuter and its remarkable history of achievements into our portfolio of brands thereby expanding the avenues through which we can serve our valued clients,” he said.

CSS has over 40 years of expertise in facilitating business growth and operates as a total revenue performance company – playing a pivotal role in improving organizations’ revenue performance.

“With the addition of R|L, we have expanded our capabilities and the positive impact we can make on the organizations we serve,” Sunshine said.

R|L, which was founded in 1981, is an executive coaching firm that helps executives achieve peak performance by increasing their productivity, profitability, and effectiveness. R|L has served over 3,000 executives from more than 500 companies across various industries.

R|L will operate as a wholly-owned subsidiary of CSS, led by Matt Sunshine as its CEO, and will continue business under the name of Robertson Lowstuter. The full team and services will stay in place, and Carolyn Lowstuter, former President & CEO of R|L, will continue on for 12 months to ensure a seamless transition in company leadership to Sunshine.

Carolyn Lowstuter said that she was delighted to join forces with CSS, a firm that shares R|L’s vision of guiding clients on their transformative journeys of engagement, culture, and connection to purpose.

“We could not think of a better firm than The Center for Sales Strategy with its sales consultancy, along with LeadG2 and Up Your Culture, to bolster and broaden Robertson Lowstuter’s capabilities of guiding clients on their transformative journeys of engagement, culture, and connection to purpose,” she said.

“Both CSS and R|L have been long-standing trusted partners to the C-Suite, and have both had a solutions-oriented bent, anchoring and accelerating clients in their drive toward revenue performance.”

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