LONDON, UK: All Things Considered Group plc (ATC), a music group that offers talent management, live booking, livestreaming and direct-to-consumer services, has acquired a 50% stake in Mckeown Asset Limited (MAL), a UK holding company that owns several businesses in the live entertainment and music sector.

The deal, worth £475,000 in cash, will give ATC access to new market opportunities in live venues and festival management, as well as enhancing its multi-service offering and adding scale and experience to its team.

Mckeown Asset Limited is the parent company of Mckeown Events Limited, a concert and festival organiser based in Brighton; JTR Productions Ltd, a festival management operation; Something Recordings Ltd, a small indie record label; and Concorde 2 Ltd, an iconic live music venue in Brighton.

MAL’s portfolio includes festivals such as On The Beach, Black Deer Festival and Brighton Psych Fest, as well as hosting around 250 live concerts annually at Concorde 2, a landmark venue with a 600 person capacity.

The seller, James Mckeown, will invest £25,000 of the proceeds in ATC’s ordinary shares, and may receive up to £200,000 more in deferred payments over a 12 month period, depending on the achievement of certain milestones. He will also commit to subscribing for further new ordinary shares equal to 12.5 per cent of the aggregate deferred payment.

The acquisition will be financed through ATC’s existing cash resources and will sit under its ATC Events division, which will provide a platform for potential additional venue and festival consolidation opportunities.

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