Front, a customer operations platform, has announced its acquisition of Windsor.io, an AI platform that produces personalized videos for customer communication. The deal aims to enhance Front’s AI capabilities and help its customers deliver exceptional service at scale.

Front’s Chief Product Officer, Mohammed Attar, said that the company will integrate AI and automation more deeply across its platforms for all customer-facing and internal workflows. He added that Front is committed to supercharging customer service agent productivity and enabling support teams to deliver top-tier service for every customer and across any channel.

Windsor.io’s co-founder, Pranay Prakash, said that he and his team share Front’s vision of creating AI tools that help teams set new standards of service. He said that AI is not just about cool technology, but about enabling customer-centric businesses to do what they do best, better.

Front’s new AI-powered deflection and automation tools allow teams to create five-star customer experiences without sacrificing productivity. Beyond deflection, Front’s AI also helps teams recognize the intent of customer inquiries and accelerate their resolution. AI serves as a trusted co-pilot for all support operations, not just as a front-line defense.

By bringing the Windsor.io team on board, Front will deliver valuable AI capabilities faster than ever while continuing to serve as a trusted partner to help its customers implement these capabilities into their businesses. This year, Front will launch new features such as AI Answers for real-time live chat deflection and AI Tagging for automatic topic detection.

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