LibertyFi, a technology and operations consultancy, and Aptus Capital Advisors, a CIO support and OCIO practice, have announced their merger to create a firm that can provide custom solutions for registered investment advisors (RIAs).

The new firm will service over $20 billion in client assets and offer a range of services, from full outsourcing of tech, investment management, and operations to à la carte options that can integrate with existing platforms.

The merger is driven by the shared vision of both firms to help advisors achieve their full potential, stay competitive, and grow their businesses. LibertyFi boasts a team of experienced consultants who can help advisors outsource their middle office and leverage technology, while Aptus Capital Advisors specializes in delivering unique value and customization to client partners. According to DeVoe & Company, LibertyFi clients saw an average organic growth rate of 18% in 2022, compared to the industry average of 4%.

The leaders of both firms expressed their excitement about the merger and the opportunity to deepen their advisor relationships by bringing more resources to the table.

John Phoenix, Partner at Wealth Advisor Growth Network, also praised the merger, saying that it will greatly benefit advisors who want to grow strategically, distinguish themselves, and stay ahead of the competition.