MyHome, a Williston Financial Group Company, announced the acquisition of Volly, a provider of technology and marketing services for banks, credit unions, and mortgage lenders.

The deal will expand MyHome’s online closing and collaboration platform, which aims to streamline the real estate process and support homeownership professionals.

Volly’s marketing automation suite and creative services team will help lenders generate, convert, and retain leads more efficiently.

MyHome President Marty Frame said the acquisition aligns with their mission of creating value for the real estate, mortgage, and title industry. Volly’s services will be offered through WFG Enterprise Solutions, which provides a range of services for lenders of all sizes.

“Since inception, both Williston Financial Group and MyHome™ have been dedicated to providing transparency and empowerment to all mortgage transaction participants,” said Williston Financial Group President and CEO Steve Ozonian.

“As the digital transformation of our industry accelerates, we’re committed to acquiring and building solutions that help us further expand our reach and achieve the next stage of our mission to transform and streamline the real estate experience for all constituents.”

On joining MyHome, Volly CEO Katharine Loveland said, “At Volly we are passionate about helping our customers capture and convert new business faster and retain their customers for life. Now, as part of the MyHome team, we are excited to amplify our product innovation and extend our reach to serve even more lenders at a time when acquiring and retaining business is more critical than ever.”

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