MOSCOW: X5 Group, a leading Russian food retailer, continues to expand its footprint in the Far East and announces the acquisition of stores operated by the Amba retail chain in the Khabarovsk Territory. The Pyaterochka retail chain has acquired long leases of 71 stores, measuring a total of 49,122 square metres of selling space.
Pyaterochka stores will open in the retail spaces formerly occupied by the Amba retail chain, including 43 stores in Komsomolsk-on-Amur, 14 in Khabarovsk, and another 14 stores in major district centres of the Khabarovsk Territory.
All 71 stores are expected to open by the end of Q1 2024 after refurbishment in line with Pyaterochka’s new store concept, which emphasises the chain’s core values: low prices, fresh and high-quality products, customer comfort and a pleasant shopping experience.
The remodelled Pyaterochka proximity stores feature a more ergonomic layout of the sales floor, customer-friendly navigation, and dedicated aisles for special deals that are easy to spot. In addition to a wide selection of fresh products and ready-to-eat meals, the sales floor features a café corner with a coffee machine and an in-store bakery that offers a varied assortment of freshly baked products.
Pyaterochka opened its first stores in the Khabarovsk Territory in March 2023 and expects to bring its total store count in the region to 100 by the end of the year.
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