TORONTO: Tokens.com Corp., a technology company that connects brands and consumers in 3D internet environments, has launched a custom game for Polysleep, a Canadian sleep technology company, in the popular Fortnite game platform.
The game, called Woolen Warfare, is a competitive multiplayer game that showcases Polysleep’s brand identity and promotes healthy sleep habits.
Woolen Warfare was developed by Tokens.com subsidiaries, Metaverse Group and Hulk Labs, using Fortnite Creative 2.0 in Unreal Editor For Fortnite (UEFN). The game is part of Tokens.com’s strategy to revolutionize the way brands interact with audiences, especially Gen Z, Alpha, and Millennial consumers who play video games regularly.
Tokens.com CEO Andrew Kiguel said, “We are setting a new standard for what’s possible for brands in existing popular 3D games. Woolen Warfare represents a new frontier for marketing, blending the thrill of competitive gaming with the essence of brand identity.”
Polysleep CEO Jeremiah Curvers said, “Our objective is to seamlessly blend cutting-edge technology with the gaming experience, allowing gamers to enjoy their favorite pastime while encouraging healthy sleep habits.”
Tokens.com has the ability to program on Unity and Unreal Engine to develop activations in Fortnite, Roblox, and many other online platforms. The company is also developing expertise to launch games and apps for the new Apple Vision Pro scheduled for release in 2024.
Fortnite has an average of 239 million monthly players, where traditional online advertising channels have not yet reached. Tokens.com offers brands unparalleled access to a vast, untapped audience by introducing engaging and innovative branded games that transcend the limitations of conventional marketing strategies.
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