After reaching 30 million users during its first 24 hours of activity, Threads’ momentum has slowed down. According to a Time article, the number of daily active users (DAUs) on Threads has dropped by 80% since the platform’s peak.

The Time report claims that Threads reached 50 million DAUs on Android devices shortly after its ballyhooed launch. A little more than a month later, about 10 million DAUs are still visiting the Twitter-style app on Android, according to data from Similarweb.

Figures provided by Sensor Tower show a similar decline in Threads’ engagement. The average user is spending about 2.4 minutes per day on the app — another 80% dip from the X rival’s peak.

There are many possible reasons why Meta’s Threads is losing users fast. Based on the web search results, some of the factors that may have contributed to the decline are:

• Threads still lacks popular features that users expect from a social media app, such as direct messaging, trending topics, hashtags, translations, and the ability to view likes and comments¹. These features may help users find and engage with content that interests them, as well as connect with other users and influencers.
• Threads has a lot of competition from other social media platforms, especially Twitter, which has a loyal and active user base of over 200 million daily active users. Twitter also offers more diverse and dynamic content, such as live audio and video, news, sports, entertainment, and politics. Users may prefer Twitter over Threads for its variety and relevance.
• Threads may have benefited from a temporary surge of curiosity and hype when it launched, but failed to retain users who were not satisfied with the app’s quality and functionality. Users may have signed up for Threads using their Instagram accounts, but quickly lost interest or switched back to Instagram or other apps. Meta’s CEO Mark Zuckerberg admitted that more than half of the 100 million users who signed up for Threads have stopped using it³.
• Threads may have faced some technical issues or glitches that affected its performance and user experience. For example, some users reported that they could not log in to the app or that their posts were not showing up. These problems may have frustrated or discouraged users from using the app.

These are some of the possible reasons why Meta’s Threads is losing users fast. However, Meta’s executives have expressed optimism about the app’s future and said they are working on improving the app’s features and retention²⁴. They also said they are not focused on monetizing the app yet, but rather on creating a platform that allows users to express themselves and share their thoughts with others.