Clari, a leading revenue operations platform, announced today that it has acquired Groove, a leading sales engagement platform, for an undisclosed amount.

The deal will enable Clari to offer the first end-to-end revenue platform that executes all internal and external revenue workflows, from prospecting to closing to renewing.

Clari’s CEO Andy Byrne said that the acquisition is the most transformative day of the company’s history, and that it will help Clari achieve its vision of revolutionizing how businesses manage revenue with AI.

He said that Clari’s goal is to help CEOs answer the critical question of whether they will meet or miss revenue targets, and to help them achieve revenue precision, according to VentureBeat.

Groove’s CEO Chris Rothstein said that he is excited to join forces with Clari, and that Groove’s sales engagement capabilities will complement Clari’s revenue intelligence capabilities. He said that Groove’s mission is to empower sales teams to deliver personalized and scalable outreach campaigns, and to help them close more deals faster.

The acquisition comes at a time when businesses are increasingly looking for ways to optimize their sales and revenue operations. According to Seth Marrs, principal analyst at Forrester, the acquisition will create a sense of urgency in the market that leads all key players to step up their focus to create their own version of a revenue orchestration platform. He said that it is a significant win for all companies looking to improve sales performance.

With the acquisition of Groove, Clari will gain an advantage over its rivals in the sales technology market, such as Gong, SalesLoft, Outreach and ZoomInfo. Clari will be able to provide a broader set of capabilities across various sales technology categories, such as revenue intelligence, conversation intelligence, sales engagement and data workflow.

Clari will also stand out with its generative AI technology. Clari uses generative AI to correlate and attribute different signals from external and internal workflows, and to help revenue teams reduce their time to revenue.

Founded in 2012, Clari is one of the fastest-growing companies in the sales tech market, with a valuation of more than $2.6 billion and a total funding of $375 million in the last 12 months. The company has powered many successful IPOs in recent years, such as Confluent, UiPath, Procore and Hashicorp. Clari’s revenue operations platform is used by more than 450 companies across different industries, such as Adobe, Dell Technologies, Dropbox, Qualtrics, Splunk, Twilio, Workday and Zoom.

Founded in 2014, Groove is a leading sales engagement platform that helps sales teams automate and streamline their outreach campaigns. The platform integrates with email, calendar, CRM and other tools to provide a unified view of customer interactions. Groove’s customers include Google Cloud Platform, Slack, Uber and Atlassian.

Clari plans to integrate Groove’s data and capabilities into its platform in six to nine months. Clari will be able to use Groove’s sales engagement features to execute personalized and scalable outreach campaigns, while Groove will be able to benefit from Clari’s revenue intelligence features to forecast more accurately, identify risks and opportunities, and optimize sales performance. This will create a powerful and efficient solution for revenue teams to run their entire revenue process in one unified system.