LONDON,UK: ProCook, the UK’s leading direct-to-consumer specialist kitchenware brand, has announced the appointment of Lee Tappenden as its new CEO, succeeding Daniel O’Neill, who founded the company 27 years ago.Tappenden, who has over 25 years of experience in retail and consumer sectors, will join the Group and Board in early October 2023. He is currently the President at Amyris International, a synthetic biology company that produces sustainable beauty and health ingredients and operates its own family of consumer brands.O’Neill, who indicated his intention to step back from the CEO role earlier this year, will remain on the Board as a Non-Executive Director, supporting the Group’s continued development and product innovation.Greg Hodder, Chairman of ProCook, said: “I would like to extend a very warm welcome to Lee as our new CEO. With his extensive leadership, retail and consumer background, his experience will be invaluable in leading ProCook through its next stage of development as we grow the business.”He also praised O’Neill for his achievements as the founder and leader of the business, which culminated in the Group’s IPO in 2021 and its resilience during the challenging market conditions over the last 18 months.O’Neill said: “I am extremely proud of what we have accomplished with the business over the last 27 years, now is the right time for me to hand over the reins to a new CEO. Lee brings with him a passion for what we have already created and is excited about opportunity to lead ProCook on the next stage of its journey.”Tappenden said: “I am very excited to be joining the business at this stage; still in its infancy as a listed company and with considerable potential for sustainable, long-term growth. Whilst we are operating in difficult macroeconomic conditions, substantial work has been done by the existing team to ensure ProCook emerges stronger, and I look forward to building on this excellent platform.”

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