OSLO, NORWAY: LINK Mobility (LINK) has through its market leader position for enterprise digital messaging in Europe extended partnership cooperations with both Meta and Microsoft, showcasing LINK’s model for growth and scalability through integrations with global software companies.

LINK is now one of Meta’s selected providers for WhatsApp, a step up from the previous partner level. WhatsApp is the largest digital messaging channel after SMS globally and experiences significant growth for conversational notifications, marketing and CCaaS solutions.

A partner of Meta since 2019, the upgraded status will further enhance WhatsApp adoption among LINK’s 51,000 enterprise customers and drive new customer acquisitions. LINK is currently rolling out conversational ecommerce services connected to the popular WhatsApp channel to several retailers, including the fashion retailer Mango.

In addition, LINK is experiencing strong demand from customers looking to move traditional paper print over to digital marketing flyers on WhatsApp.

“Our strengthened partnership with LINK Mobility will further support WhatsApp adoption and value creation. WhatsApp is an ideal channel for digital marketing, notifications and conversations, offering friction free interactions between companies and mobile users”, says Katerina Karellas, EMEA Channel Partnerships, Business Messaging at Meta.

LINK has also entered a partnership with Microsoft as an integrated SMS supplier for its Dynamics 365 Marketing and Sales solutions. The integration offers companies with the CRM solution a seamless and cost-effective way to communicate with their customers.

“LINK Mobility adds value to Microsoft 365 Dynamics Marketing with its omnichannel communications solutions. Now, through our SMS integration with LINK Mobility, businesses and brands using our platform can build and deliver real-time customer experiences including marketing campaigns over SMS, helping meet their customers where they are most likely to engage”, says Jim Nakashima, General Manager, Dynamics 365 Marketing at Microsoft.

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