OSLO, NORWAY: Norwegian Air Shuttle announced that it will enter into a partnership with Strawberry (former Nordic Choice Hotels), which offers a wide range of leading hotels, restaurants and spas, including over 225 hotels across the Nordics.
The companies will develop a stand-alone entity that will provide added value to the members of the companies’ respective loyalty programmes. The entity will be jointly held with Norwegian and Strawberry each retaining an equal ownership stake.
Additional parties will also be invited to join the partnership, further increasing the attractiveness for the companies’ customers, as well as those of other parties. Final closing of the transaction is expected to take place in the fourth quarter of 2023 and is subject to certain closing conditions.