Google, a subsidiary of Alphabet, announced on Wednesday the launch of two new artificial intelligence (AI)-powered features designed to assist advertisers in finding optimal ad placements across the company’s suite of services.
With AI becoming increasingly prominent in the tech industry, Google aims to leverage its capabilities to enhance advertising strategies and improve revenue generation.
While Google has previously introduced AI tools for advertisers, these latest features demonstrate the company’s commitment to helping brands achieve specific goals with their ads.
The first feature, called Demand Gen, utilizes AI to place photo and video ads for advertisers across various Google products, including Gmail, the YouTube feed, and Shorts, which serves as YouTube’s counterpart to the popular short-form video app TikTok. By automating the ad placement process, AI removes the burden from advertisers, enabling them to focus on crafting engaging content while the technology finds visually appealing and immersive placements.
The second new feature leverages AI to optimize ad placements with the objective of maximizing brand video views. Early testing indicates that brands using this tool experienced an average increase of 40% in video views. By deploying AI to automate certain tasks, Google empowers advertisers to focus on refining their marketing strategies and storytelling efforts.
These AI-powered features exemplify Google’s commitment to providing advertisers with innovative tools that deliver tangible results. By leveraging the power of AI, Google aims to enhance the advertising experience, increase brand visibility, and drive higher engagement.
As AI continues to revolutionize the tech industry, Google’s foray into AI-powered ad placements demonstrates its recognition of the technology’s potential in serving advertisers. By automating the placement process and leveraging intelligent algorithms, Google aims to unlock new avenues for brands to reach their target audiences effectively.
Advertisers and industry experts will closely monitor the impact of these new features on brand performance and engagement. As AI continues to evolve, its integration into advertising strategies is expected to become increasingly prevalent, reshaping the digital marketing landscape and offering new opportunities for brands to connect with consumers.