London, UK – 4GLOBAL, a UK-based data, services and software company, has announced the signing of a strategic partnership agreement with Technogym, a fitness equipment and digital health provider, to work with their existing and mutual clients to enhance their data insight solutions.
The partnership, which covers the UK initially, will enable sport and leisure operators to access a bespoke Fitness Dashboard, which will allow them to understand the needs and interests of their members who are using Technogym’s Mywellness ecosystem. Mywellness is a Wellness Lifestyle platform that allows operators to create communities among their members and manage programmes and workout data while providing multiple touch points on one account.
The Fitness Dashboard will also show the social value generated by Mywellness members, both inside and outside facilities, using 4GLOBAL’s industry-leading Social Value Calculator, developed in partnership with Sheffield Hallam University. The social value measures the impact of physical activity on health, wellbeing and social outcomes.
The partnership will provide Technogym customers with timely, accurate and actionable business insights to increase operational efficiencies and manage resources effectively, while maximising their return on investment and uncovering new revenue opportunities. It will also validate the impact of Technogym’s products on the market.
Eloy Mazon, Chief Executive Officer of 4GLOBAL, commented: “We are delighted to have partnered up with a world leading organisation to strengthen our market expansion plans. This partnership will make it easier for customers in the UK to have access to our world leading products and data providing them invaluable insights about their business and their customers.
Technogym is a pioneer in using data to increase productivity for operators and improve fitness for customers, so our two companies are a natural fit to further our understanding of how to encourage more people to be physically active. The insights we will generate together promise to be a game-changer for the sector.”
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