LONDON, UK: UK IP Investment Group, Tekcapital Plc, (AIM: TEK) (OTCQB: TEKCF) has issued a commercial update on Microsalt Ltd’s partnership with a Fortune 500 national retailer.

The agreement will see the development and execution of low-sodium solutions across the retailer’s extensive line of private branded snack offerings.

The partnership will begin with the placement of several of their snacks using MicroSalt® in lieu of traditional salt, starting with 800 stores by Q4 2023 and likely expanding across more than 7,000 store locations thereafter.

MicroSalt’s proprietary low-sodium salt is based on the mechanical transformation of the salt particle itself and reduces sodium consumption by approximately 50%.

This partnership is expected to be a significant step for both companies in leading the low-sodium retail initiative and expanding their customer base globally with healthy, lower sodium alternatives.