LONDON, UK: D4t4 Solutions Plc has launched Celebrus CDI for Salesforce, a Customer Data Integration (CDI) application on Salesforce AppExchange, empowering customers with the real-time, first-party, digital data that they need to fill identity and data gaps.

Celebrus CDI for Salesforce is able to deliver data to customer’s Salesforce Marketing Cloud instances at the right time and in the right format. Solving digital identity gaps and building robust interaction profiles, Celebrus CDI for Salesforce informs and empowers marketing activities with the contextualised, first-party digital data necessary. With Celebrus CDI for Salesforce, customers can realise the value that only complete digital identity and interaction insight can provide to their campaigns and their business.

Commenting on the launch, Bill Bruno, CEO of D4t4 Solutions, said: “Celebrus CDI for Salesforce is a powerful integration for brands. Combining the power of Salesforce for data activation with the Celebrus digital identity and profile capabilities will truly allow brands to deliver on the demands of today’s consumers in a compliant and real-time manner.”