PARIS, FRANCE: Deezer, the global music streaming service, and Bouygues Telecom, the global communications operator in France, have entered into a distribution partnership. Deezer continues its B2B growth strategy with this new key agreement in its largest market.
As of today, Bouygues Telecom is providing its customers promotional offers to access Deezer’s streaming service, with a music catalog of more than 90 million tracks, unique and innovative features as well as the rich editorial content of Deezer. Subscribers benefit from some of the most advanced music streaming features on the market, including Songcatcher, Lyrics and the Flow recommendation algorithm, with playlists inspired by their favorite songs and adapted to their moods.
At launch, customers can benefit from the Deezer Premium options at €4.99/month (instead of €10.99) and Deezer Family at €8.99/month (instead of €17.99) for 12 months, with a renewal at the standard price at the end of the promotional period.
“This partnership in France with Bouygues Telecom offers real growth opportunities for our two companies,” said Stéphane Rougeot, Chief Financial Officer and Deputy CEO of Deezer. “Our development strategy is clear: we continue to bring added value, commitment and customer loyalty to our partners. Deezer was created in France, our technological and development resources are based in Paris and Bordeaux, and our streaming service has some of the most advanced features on the market. It seemed obvious to us that we could offer this service to millions of customers of Bouygues Telecom”.
“By integrating Deezer into our offer, we are pursuing our content aggregator strategy,” said Laure Joslet, Marketing Director of Bouygues Telecom. “We are delighted with this agreement with Deezer who has solid experience in creating partnerships, allowing us to offer a new innovative music streaming experience to our customers”.
Deezer continues to explore and build ambitious partnerships as part of its growth strategy. With Bouygues Telecom, Deezer is strengthening its position in its largest market with a B2B distribution that is already well established, particularly with telecom and retail partners.