PARIS, FRANCE: Reworld Media has signed a purchase offer for the acquisition of the Grazia and Icon brands worldwide, including their media activities in Italy (print and digital). Grazia is currently present in 21 countries.
Reworld Media would thus become the owner of one of the leading women’s high-end media brands on a global scale. Today, it is mainly operated with licensees around the world: United Kingdom, United States, China, Germany, Latin America, Australia, Spain and India. Also included in this offer, the Icon brand is a fashion and lifestyle reference in the men’s universe. The takeover scope generated revenue of around €18 million in 2021.
The acquisition price would be around €6.5 million (including €1 million in available cash) and a possible additional price of €2 million depending on 2023 performance.
This external growth operation would mark a major step for Reworld Media in its international growth strategy.
Building on the success of the development of its brands in France within digital ecosystems, the Group intends to apply this recognized know-how internationally for the benefit of these two brands.
Following the example of its current presence in 11 countries through its technological activities (Tradedoubler), the Group continues to apply its development strategy in the world through its media expertise.
Pour Gautier Normand, Managing Director of Reworld Media said: “This acquisition of Grazia and Icon brands would mark a decisive turning point in the execution of our international development strategy.
Reworld Media would further consolidate its distinctive positioning through its 80 proprietary brands, its expertise and its capacity for innovation. It is an ambitious vision that we want for our group.
Driven by the success of our strategy carried out in France and the observation of world markets, we are convinced that deploying it on an international scale would be a real growth opportunity for the group, starting with one of the most influential brands in the world”.