PARIS, FRANCE: Net Media Group has taken 20 per cent stake in the capital of Makheia Group, in order to strengthen its positions on the market of communication, marketing relational, digital and content.

Net Media Group, a major player in media and B2B communication in Europe, has acquired a block of 10,071,812 shares, which represents nearly 20% of Makheia’s capital Group. In addition, Net Media Group also acquired the last tranche of convertible bonds held by Isatis Capital for the equivalent of €562,000.

Makheia Group, an independent communication group, imagines, optimizes, organizes and deploys communication devices in all their forms and for all channels: digital platforms, media social, brand content, marketing activations, print and video.

The offer is carried by its three agencies: Big Youth (Digital), Sequoia (Corporate & Content) and Mademoiselle Scarlett (Communication Marketing).

The plan of the two groups is to develop unique offers on the market by combining their expertise in the areas of business activation, e-commerce and premium content, integrating data, content, media and networking.

This operation will offer the marketing and communication departments the opportunity to find, in this period of strong tension and transformation, the essential expertise to support them in their performance.