LONDON, UK: Guild Esports (LSE: GILD), a global team organisation and lifestyle brand, announced the signing of a one-year global sponsorship deal with The Coca-Cola Company.

The world’s premier soft drinks company and iconic brand is the sixth sponsor signed by Guild and becomes the Company’s Official Soft Drinks & Hydration Partner with effect from today.

Guild is the first ever European esports team organisation to sign a global sponsorship deal with Coca-Cola.

The total contract value is confidential and payable in cash. The Coca-Cola Company’s package is based around unique experiences and providing opportunities for gamers across the globe.

Kal Hourd, Chief Executive of Guild Esports, said: “Guild is signing up some of the world’s most respected brands and we are very proud to welcome Coca-Cola as a sponsor and partner. They want to collaborate with Guild because we deliver great entertainment and memorable experiences for a millennial, hard-to-reach audience in one of the fastest growing segments of the sports entertainment industry.”