Most brokers look forward to starting their dream team. Unfortunately, most of them are unaware that there is more to recruiting than meets the eye. To establish a great real estate dream team, you need to be a strong leader with a sense of purpose, and putting together a group that understands your vision takes time and is fraught with difficulties. You will undoubtedly make blunders along the road.

Appointing the wrong real estate agent can cost you money and damage your brand’s reputation. The last thing you want to do is hire one who does nothing but sits at a desk like a robot the whole day.

In other words, you need individuals you can be proud to have as part of your corporate culture. So, the big question is; where do you start when putting up your perfect real estate team? This article will go over some helpful recruiting tactics for developing a results-oriented real estate team.

1.Put your systems in order

Before you start employing individuals, make sure that all of your real estate systems and processes are working like a well-oiled machine.

When you recruit a new agent, you’ll be able to provide them with a solid framework to start from, and you’ll be able to plug them in and begin them producing as soon as possible.

Among the systems you need to get in order are, but are not limited to:

• Business goals plan and vision – establish your financial objectives and how you and your team will accomplish them. What are the values that fuel your company’s success? And do you have a specific plan in place to achieve these objectives?
• Plans for client database management and growth – How will you expand and sustain your clientele? What are your procedures for following up? Which contact management software do you use?
• Branding – Your real estate team will use Which colors, logos, slogans, and fonts? How will your business signs, website, cards, and listing packages be designed?
• Splitting commissions with your agents – How will you divide commissions? Will you provide your agents with leads? And how would the split change if they brought in their own leads?

Lead sources include:

• Going to real estate events – Almost every month across the country, numerous Expos and trade fairs are held. Consider attending these events regularly because they are an excellent source of qualified leads.
• Advertising online, for example, on google, or adding your property on Marketplaces like Facebook, which has a marketplace that is specifically meant for putting up listings.

Create an Ideal Team Structure for You

Getting your house in order is really the foundation of building a profitable real estate team. The very first stage in laying this strong foundation is figuring out your team’s ideal organizational structure.

Below are some of the must-have components to have in your real estate team:

An Administrative Assistant

An assistant can be employed early on in the process, long before you’re open to hiring a buyer’s agent. It ensures every system is running and everything is set for the debut of your new agents.

The administrative assistant will play a key role in completing your contracts from the initial draft to the last day of closing a sale. This assistance will save you and your homeowner’s agent several hours spent filling out the necessary paperwork.

Transaction Coordinator

All realtors deserve to have someone handle the paperwork for their transactions. As a result, hiring a transaction coordinator is inevitable in forming a real estate team. Regardless of your level of experience, a transaction coordinator is a must-have!

By having one on your team, you can stay focused on lead generation and expanding your business. In addition, the quality of service provided to your clients by a professional transaction manager helps make you appear professional.

If you are working on a tight budget, you can also save money, as they can be engaged on a transaction-by-transaction basis.

Marketing Coordinator

A marketing coordinator is another must-have component in your team, as they create and implement a variety of marketing programs to help the real estate brand grow. With the support of operations, public relations, and real estate agent teams, they plan, implement, and manage a range of ad campaigns to advertise new listings from start to finish.

Campaigns are conceptualized, all commercials are developed and executed, and ad performance outcomes are analyzed. They are effective digital marketers who are well-versed in various social media platforms like Facebook, Instagram, and Twitter, hence maintaining a constant online presence.

Inside Sales Agent

An Inside Sales Agent’s main purpose is to assist you in converting leads into appointments. To acquire leads and generate new prospects, they employ various communication methods such as text, email, and voice conversations.

Over the last decade, many real estate teams have begun to use Inside Sales Agents to counter and maneuver the fluctuating Real Estate industry. Basically, having an inside sales agent in real estate is like having someone on the line 7 days a week, 24 hours a day, to convert your leads into fruitful appointments.

Showing Assistant

A showing assistant is as crucial as a transaction manager in the real estate market. If you are on vacation or are otherwise occupied, a showing assistant can guarantee that your clients view the homes they’re interested in.

Employ a Personality Assessment Tool

When putting together a team, you want to hire people that are not just brilliant but also organically match the position you’re filling.

Consider using DISC testing to guarantee that the people they hire have the necessary abilities to thrive in sales. Be quick to fire someone who isn’t a good fit, has a draining attitude, or doesn’t get along with others.

A single bad employee can ruin the morale of an entire team. The sooner you release them, the better for the team. When it comes to recruitment, using a personality assessment tool can help you select candidates who lack the personality attributes needed for the job.

Define Your Offering as an Employer

You’ll want to offer a competitive benefits package to attract top workers to your team.

According to a study, monetary incentives drive 40% of employees to work hard. Potential candidates will want to know about the job’s advantages and perks, and if the compensation is competitive, you’ll be able to attract top talent.

Look for other ways to pay your employees if you can’t give competitive salaries. You may, for example, provide prospects for advancement or even free vacations.

Summary

Establishing a spectacular real estate team takes careful strategic preparation like capturing clients or excelling in any other business. We hope that these pointers will assist you in attracting and retaining the greatest individuals in the market.