There is no doubt that the internet has revolutionized the way we do business. Companies are finding new customers, creating more connections, and expanding their client bases than ever before thanks to some well-designed websites.

Businesses that embrace the technological opportunities provided by their website can expect more customers than they would if they had no online presence at all. And for eCommerce businesses, this opportunity is particularly appealing. Most retailers would love to sell their products online, but the number of potential eCommerce websites available has created some confusion. So how can you make your website stand out in a sea of options? Here are some solutions:

Add Quality Pictures And Videos

Customers are drawn in by images so take advantage of this factor when designing your eCommerce website. While text can be helpful, images are one of the most important aspects of a well-developed eCommerce Landing Page design and they will make all the difference in how many sales you make. High-quality product photos and videos contribute immensely towards convincing potential customers that they need your products and getting them through the buying process, and if done right can help you win repeat business as well. Look at some fashion websites-they use nothing but high-quality photos with very little accompanying text because fashion is best displayed visually rather than described through writing. Your landing page should be developed with the same mindset, and instead of trying to fit text on every page, make sure you stick to product photos and high-quality videos.

Your Website Needs to Be Mobile-Friendly

The first step towards turning your website into a powerful online tool is making it accessible to customers. If your customer can’t access your website, they aren’t likely to buy anything. But if you make the site easy to navigate and appealing to look at, customers are much more likely to purchase items online. And in today’s technology age, businesses need a mobile-friendly website even if their target market is surfing the web on desktop computers. The fact of the matter is that most people now use phones or tablets when browsing the web instead of laptops or desktops. Mobile devices have become an important part of conducting business over the internet for both large companies and small businesses alike.

Make It User-Friendly

No one wants to use a website that isn’t easy to navigate. For eCommerce websites, this is especially important since customers need to be able to quickly find what they are looking for instead of getting frustrated and leaving the site. One way to achieve this is by simplifying the menu options. If the options are too complicated or confusing, people will leave your website in search of something else. A good rule of thumb when designing an online menu is not to include more than six items on each page. This should limit confusion while still allowing customers access to all of the information they need. A second option would be adding functions such as “search” and “cart.” This allows users to easily find the information they are looking for, while also providing them with the opportunity to purchase items without browsing through several pages.

The website should also be supported by a blog where you post high-quality content that is relevant to what you do. You could reach out and grow your business with Ascendance who will assign a team of SEO experts to help you achieve a high ranking in search engine results. This will increase your visibility and potential sales since more people will be able to find your website.

Add Clear Product Descriptions And Pricing

The importance of product descriptions is often overlooked, but they play a key role in the success of your eCommerce business. Customers need to know exactly what you are selling and how much it will cost them, so make sure to provide detailed information about each item. There is no doubt that text can help convince potential new customers about the value or usefulness of an item, but there is something to be said for using clear explanations and high-quality photos as well. Providing all three options (product description, high-quality photo, and price) increases the chances that customers will purchase your product or service without hesitation.

Make Use of Testimonials

Testimonials are an excellent way to enhance your eCommerce website design. For fashion websites, they provide validation that the clothing seen on the models is attractive and wearable in real-life settings. The best kind of testimonials can convey useful information about products without sounding like advertisements. They show that there are other people just like your potential customer who have bought items from your site and loved them, which will increase trust between you and your customers. Keep in mind that fashion statements aren’t what you want to focus on when using this strategy; rather, use testimonials with detailed descriptions of how fashion was used in daily life or specific situations, helping potential customers understand how it might help them with their lives.

Add Social Media Links

Social media platforms offer an opportunity for direct interaction between you and your customers that provides the chance for surprising insights into their wants and needs. Adding social media options is always a great way to engage your customers and increase your brand’s exposure. Customers that like or follow you will receive notifications every time you update the design of your site, increasing interest in what you have to offer. It can also help when it comes to checking reviews of products since people are more likely to leave reviews when they know their opinion matters. As a bonus, when they like or follow you on various platforms they will receive updates about new products, sales, coupons, etc. 

Creating a successful eCommerce website in today’s highly competitive environment requires an in-depth knowledge of what current customers want. Understanding what your customers want and what you are selling are the key factors that will increase the quality of your eCommerce website design. With these simple tips in mind, you will be on your way to developing a stunning and successful online store and running your business more smoothly than ever before.