GameOn, Gaming Society, women’s sports,

VANCOUVER, BRITISH COLUMBIA: GameOn Entertainment Technologies announced a partnership with Gaming Society.

The partnership entails predictor games that will enable fans to make free-to-play bets on women’s sports, including leagues such as the WNBA, NWSL and more.

Gaming Society will license GameOn’s proprietary technology to power the fan engagement initiatives. The companies will also share in all revenue generated by the platform, such as from sportsbook affiliates and sponsorships.

Launched in June by Naismith Memorial Basketball Hall of Fame inductee Kevin Garnett and Players’ Tribune Cofounder Jaymee Messler, Gaming Society is a content and gaming platform bringing a fan-forward voice, education and the athlete point of view to sports betting. Its goal is to democratize sports betting so every fan has the tools and knowledge to have skin in the game.

Gaming Society partnered with the WNBA Players Association in August to launch its “Bet On Women” campaign, a movement to advance women’s sports forward through gamification and sports betting.

Putting women’s sports at the forefront of the rapidly growing betting category will help increase visibility for new audiences, deepen engagement for existing fans and activate new revenue streams for women athletes, teams and leagues. The partnership with GameOn further builds on these initiatives.

“We’re excited to partner with Gaming Society to elevate women’s sports and educate fans on sports betting through gamification,” said Matt Bailey, GameOn CEO.

“Despite women making up 40% of all athletes, they only receive 4% of media coverage, so it’s imperative platforms like Gaming Society help level the playing field through innovative, democratized fan engagement.”

Betting on women’s sports is a growing market, evident by its popularity during the recent 2020 Tokyo Olympics. Four of the most bet-on sports at the Games at DraftKings were American women’s teams: basketball, soccer, tennis and indoor volleyball.

Despite its growing popularity, sports betting can appear intimidating, especially to new sports fans. That’s where Gaming Society comes in. The company is creating videos, newsletters, games and immersive educational experiences to make sports betting inclusive, accessible and easy to understand.

“If you look around the gaming landscape, there aren’t many products that exist for the passionate fan communities of women’s sports,” said Messler. “Partnering with GameOn will allow women’s sports fans to further invest in their favorite leagues, teams and athletes while entering the betting space in a more accessible and easier way.”

The news comes on the heels of GameOn’s announcement to acquire FanClash.