PALO ALTO: AppLovin Corporation, a leading marketing software company, has entered into a definitive agreement to acquire Twitter Inc.’s MoPub business for approximately $1 billion.
The closing of the transaction is subject to customary conditions and regulatory approvals.
“We are excited by the opportunity to grow the AppLovin platform and further enhance our publisher monetization tools through this strategic transaction,” said Adam Foroughi, AppLovin’s co-founder and CEO.
“We welcome the MoPub team and together we will work diligently to combine the best of MoPub into the AppLovin software platform.”
This transaction aims to yield a robust solution for mobile app publishers through increased revenue opportunity via more demand, and for mobile advertisers through access to millions of more consumers. MoPub software is used by 45,000 mobile apps to manage their monetization and reaches 1.5 billion addressable users around the world.
AppLovin plans to integrate MoPub’s reach and product features into its existing platform to better maximize revenue growth and improve efficiencies for both MoPub and AppLovin customers.
Additional details can be found on the AppLovin blog. This transaction is not only highly strategic but also financially accretive. For more financial details please visit AppLovin’s investor relations site. The sale does not include any data from or about any individual Twitter or MoPub consumers.
AppLovin’s leading marketing software provides developers with a powerful, integrated set of solutions to grow their businesses.
AppLovin enables developers to market, monetize, analyze and publish their apps. The company’s first party content includes over 200+ popular, engaging apps and its technology brings that content to millions of users around the world. AppLovin is headquartered in Palo Alto, California with several offices globally.