LONDON, UK: ITV Plc has agreed to invest £2.5 million in cash for a minority shareholding in Live Tech Games Ltd, a news release said.

Live Tech Games is pioneering a new wave of mobile entertainment, creating live, player-vs-player, accessible, short-form games and transforming them into rewarding nationwide experiences on your mobile phone.

The company is developing simple games that are designed to bring the general public together in short five-to-ten-minute bursts that enrich their daily routines.

This investment has arisen as part of Studio 55 Ventures, an ITV initiative launched in 2020 that seeks to invest in new business ideas that are unique, solve identifiable consumer needs and which are aimed at materially enhancing ITV’s reach amongst 16-34 year olds.

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26 Jul, 3:41 pm GMT+1 ·Disclaimer