SYDNEY, AUSTRALIA: Digital Wine Ventures Limited has entered into an agreement to acquire 100% of the Parton Wine Group (PWG), a news release said.
Established in 2007PWG has grown organically over the last 14 years to become one of Australia’s largest specialist wine and beverage logistics providers. With operations in Sydney, Melbourne and Perth, PWG has developed a loyal customer base of over 200unique suppliers by providing a personalised and friendly service catering specifically for the wine and beverage industry.
As part of the Acquisition PWG Founder, Richard Raddon, will join the WINEDEPOT’s senior executive team as General Manager of the logistics division, assisting in the post-merger integration of his business.
A highly experienced supply chain professional, he has almost four decades of experience within the wine warehousing and logistics sector including 21 years working as a Warehouse and Distribution Manager for Southcorp Wines (now Treasury Wine Estates).
Richard also worked as a Business Manager at TOLL Logistics, helping them to develop specialist capability within the wine and beverage sector.
Mr Raddon’s son David, with 25 years of hands-on logistics and operational experience, will also join the WINEDEPOT team as National Operations Manager. Richard has stated that he and his son David are excited about the opportunity to roll Parton Wine Group into WINEDEPOT and become part of the vision to create a revolutionary platform that releases value and efficiency within the wine supply and distribution chain.
Dean Taylor, Digital Wine Ventures Limited CEO: “We are really excited to work with Richard and become the custodians of the business that he and his son David have spent many years building. Their track records are impressive, and their extensive experience within the wine industry stacked together with almost 100 knowledgeable, experienced and dedicated staff provides a significant boost to our operational capability.
“He also believes the acquisition of Parton Wine Distribution will greatly enhance WINEDEPOT’s value proposition and help take the service levels offered by the integrated trading, logistics and payment management platform to the next level.
“Similar to the world’s most successful marketplaces, we believe fast, cost-effective and reliable order fulfilment is the most powerful way to differentiate your customer value proposition and propel sales growth. Investing in this capability is good for both us and our customers.”
“The challenge is, that up until now, we have relied heavily on 3rd party warehousing and freight providers to support our national logistics network. This model worked reasonably well in serving our customers, but as our business continues to scale, we need more control over how our supply chain is operated. Particularly during peak periods when 3rdparty network scan become slow and congested.”
“Having our own dedicated fleet of delivery vans and drivers will ensure we provide an exceptional experience for trade buyers using MARKET our recently launched direct-to-trade online marketplace. Having direct control over our warehouses, with the ability to offer temperature controlled, cold chain and bonded storage will also help us to acquire major accounts which have eluded us to date.
Importantly, moving to a closed loop network provides the physical foundations required to underpin the other products we offer through our technology platform.”
“Along with an immediate lift in key metrics, the acquisition provides us with another 225 customers that can be leveraged to drive further growth across our platform. The scale of the merged operation, overlaid with our investment in state-of-the-art technology, will undoubtedly help position WINEDEPOT as the market leading supply chain solution, focused on supporting the eCommerce shift in the wine industry.”
“For all of these reasons I am confident that this acquisition will accelerate our market penetration in Australia and generate a lot of additional value for both customers and DW8 shareholders alike.”
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