LONDON: Sosandar Plc, the online women’s fashion brand, is pleased to announce that it has entered into an agreement to sell a curated collection of its products through Marks & Spencer as a third-party online retailer.
Through the consignment agreement, a selected range will begin to be sold on M&S’ online platform from late March, followed by regular drops of new products over future months.
The initial product range will include best-selling styles from Sosandar’s high performing denim collection and its premium quality leather collection, as well as dresses, knitwear, loungewear, separates (tops, trousers and leggings) and accessories.
The partnership allows Sosandar to further increase brand awareness across its target market, whilst driving incremental sales and accelerating improvement in EBITDA.
The agreement with M&S adds to existing online partnerships that Sosandar has, having launched with both John Lewis and Next in August 2020. Sales to date from these partnerships have been strong, with a record month in February, with ranges in both continuing to expand.
The establishment of clothing partnerships is part of M&S’ strategy to turbocharge online growth by working with adjacent third parties – giving new and existing customers a broader product choice. Sosandar is part of a curated group of brands to be invited to secure a strategic fashion partnership.
Ali Hall and Julie Lavington, Co-CEOs commented: “We are delighted to secure a new partnership with another renowned British retailer, Marks & Spencer, to sell our womenswear collections. This is a strong endorsement of the appeal and quality of our clothing and our growing customer base.
We have worked closely with M&S to curate a stunning launch collection and we are confident that our products will resonate well with the extensive M&S customer base. We are delighted to be working together and are excited to see a positive outcome for both our businesses.
Following on from the recent success of our partnerships with John Lewis and Next, we are thrilled that another highly respected UK retailer has invited us to stock our product on their website. This milestone agreement demonstrates the ever-growing strong appeal of our offering to our target market and the potential Sosandar has to expand through third party brands.”
Neil Harrison, Director of Brands at M&S said: “As part of our Never the Same Again programme, we’re pleased to be introducing new brands like Sosandar, giving our customers more reasons to shop online at M&S.com and turbocharging our online business. Sosandar shares our commitment to quality and stylish clothing which we know our customers love and we’re looking forward to hearing feedback on the launch collection.”
Sosandar is an online womenswear brand, specifically targeted at a generation of women who have graduated from throwaway fashion and are looking for quality, affordable clothing with a premium, trend-led aesthetic. This is a section of the market that is currently being underserved.
Sosandar was launched in September 2016. The Sosandar business model is built around using trend-led, exclusive designs produced in-house and then manufactured using a variety of global suppliers. Sosandar caters for a growing market of fashion-conscious women, while utilising an outsourced logistics provider that can support its planned growth over the coming years.
Sosandar’s founders are Ali Hall and Julie Lavington, who previously launched and ran high street fashion magazine Look, as editor and publishing director respectively. They have a combined experience of over 35 years in the fashion industry.
Leave a Reply