LONDON: Kape logies announced the acquisition of Webselenese Ltd., a digital platform which provides independent and highly valued consumer privacy and security content to millions of users globally via market leading review sites.
The total consideration for the acquisition is c. $149.1 million on a net cash basis.
Kape anticipates that the Acquisition will support and improve the Group’s organic growth prospects in the fast-growing consumer digital privacy and security markets.
Ido Erlichman, Chief Executive Officer of Kape, commented: “The acquisition of Webselenese is highly strategic for Kape, providing us with one of the most respected and far-reaching consumer privacy and security content businesses globally. By combining this deep level of consumer knowhow with our fast-growing product footprint, we believe the acquisition will be a force multiplier for Kape in our product development and customer reach.
“This significantly earnings accretive acquisition accelerates our strategic objective of becoming the go-to brand for consumer privacy and security globally.”
Ran Greenberg, and Ariel Hochstadt, Co-founders of Webselenese, added: “After working with Kape over the last few years we are excited to join forces to create a company which will be able to deliver on its promise to promote and provide digital privacy and security to consumers worldwide.”
In the last ten years, Webselenese, which is based in Tel Aviv has built up an independent privacy and security focused content platform that attracts over eight and a half million unique monthly readers in over 30 languages, with a particularly strong readership in North America.
It has become a leading destination for consumers looking to understand consumer privacy and security trends in the digital world, as well as being an important platform for brands to reach relevant consumers. Webselenese’s unique insight driven content platform, together with its proprietary logies and knowhow, has become an important platform to reach relevant consumers.
Webselenese has a track record of significant organic growth, and in the year ended 31 December 2020 generated unaudited revenues of c. US$64.5 million, an increase of 91% (2019: US$33.8 million) and unaudited EBITDA of c. US$30.7 million, up 204% (2019: US$10.1 million).
Kape is a leading ‘privacy-first’ digital security software provider to consumers. Through its range of privacy and security products, Kape focuses on protecting consumers and their personal data as they go about their daily digital lives.
To date, Kape has over 2.5 million paying subscribers, supported by a team of over 350 people across eight locations worldwide.
Through its subscription-based platform, Kape has fast established a highly scalable SaaS-based operating model, geared towards serving the vast global consumer digital privacy market.