SYDNEY: Mobilicom Limited has appointed Ofer Laufer as its Chief Operations Officer (COO) as it prepares to further enhance its penetration in the drone and robotics markets.
At Friendly Robotics, as COO and OEM Manager, Mr Laufer scaled up the company’s production of its Robomow robotic lawn mowers and grew production and sales by 40 percent over a 16-month period.
Most recently, Mr Laufer was CEO of Blue I Water Technologies, a provider of controllers and analyzers for the water treatment market.
He previously held senior roles with NASDAQ-listed Alvarion, a leading provider of innovative WiMAX and wireless broadband network solutions; and cosmetic and pharmaceutical platform Powerpaper.
Mobilicom CEO Oren Elkayam said Mr Laufer’s appointment would help drive the Company’s sales across a number of product lines and markets
“Ofer will provide Mobilicom with important experience and knowledge as we continue to grow our customer base in the drone and robotic markets around the world,” he said.
“Ofer also has significant experience in research and development, helping companies grow international manufacturing capabilities and his experience will be invaluable to Mobilicom.”
Mobilicom Limited is a high-tech company that designs, develops and delivers communication solutions for mission-critical and remote mobile private networks that can operate without the need for existing infrastructure.
Mobilicom products and technologies are based on an innovative approach that merges 4G and Mobile MESH technologies. Mobilicom offers a large solution portfolio that has been deployed worldwide.
Mobilicom has two business entities. The first is Mobilicom’s core business entity, with solutions that cater to mission-critical communication in the Government and Enterprise sector with applications in unmanned platforms, disaster relief and public safety, and offshore and remote areas. The second is its SkyHopper business entity, an end-to-end equipment and solution provider, which targets the Commercial Drone & Robotics sector.
SkyHopper’s holistic approach enables commercial drone and robotics manufacturers to focus on their own business objectives by reducing time-to-market, minimizing resource expenditures and increasing their chances for success.
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