DUBAI: Dubai based group Alif Investments, which is the leader in Shariah Investments and the Financial Services Industry, has decided to bring another established food chain to Pakistan.

The restaurant has chosen Karachi as the first of its many locations, which is the economic hub of the country. The outlet is strategically located on main Shahrah-e-Quaideenin PECHS, a densely populated area. The eatery offers a variety of Pakistani dishes which are commonly seen in the streets of Karachi,but will be served in a fashionable, clean/hygienic and family environment.

The restaurant comes with 11 years of experience in the food industry with a well-reputed name in Dubai.Over the years, the brand has built a phenomenal reputation by maintaining high quality and emphasizing on its core values of hygiene and taste.

The food industry has and will remain to be a lucrativebusiness in Pakistan,as people give it great significanceand through it see a way to connect and strengthen a bond with one another.

“We’re excited to open EmlyChilli in Karachi,” said Asif Jabbar, Group CEO Alif Investments UAE. “We opened our first international location in Dubai 11 years ago, and it was time for us to bring the delicious flavors and unique menu offering that have made EmlyChilli a big name in indoor street food restaurant in Dubai to Pakistan.

“EmlyChilli is the perfect brand to bring to Pakistan, “Ahmed Mubashir Shaff, CEO, Alif Investments Pakistan.” Not only the food is made in a hygienic environment but we know for a fact that many Pakistanis have experienced EmlyChilli while travelling to Dubai. We are thrilled to open in other cities too.

The menu includes an extensive variety of rolls, pizzas, bunkababs, and barbeque platters for group dine-ins.

The group has seen great potential in the Pakistani market which is the reason why they have decided to venture here. With a successful launch in the city, in due course the group aims to expand further to other cities of the country.