PERTH: Oliver’s Real Food Limited has today entered into a Master Franchise Agreement (MFA) to appoint EG Fuelco (Australia) Limited as its exclusive franchisee of Oliver’s Real Food branded restaurants in the petrol and convenience sector in Australia.
The initial term of the agreement is 10 years. The new agreement is in addition to the existing food-to-go concept with EG, which has already seen Oliver’s branded concessions established in 90 petrol service station across EG retail outlets just five (5) months since launch.
In April 2019, EG acquired 540 Woolworth service stations in Australia for $1.72 billion.
The first EG franchised Oliver’s Real Food outlet is planned to open in Western Sydney before the end of 2020.The agreement provides EG with an (exclusive) MFA based upon meeting and maintaining set minimum performance criteria.
Under this exclusive MFA, Oliver’s is not restricted from operating its current corporate store network, and or opening more locations on highway service centers and travel centers.
The company has also maintained all rights to open, operate or franchise, all other market segments such as airports, hospitals, train stations, universities, shopping centres.
Oliver’s will be the exclusive supplier of all products to EG in accordance with this MFA. The initial term of the MFA will be 10 years, with an option to renew the term for a further of 10 years provided that both parties agree.
Tammie Phillips — Oliver’s CEO commented: “This is an exciting step in our evolution. Working with EG on the Oliver’s food-to-go offering hos allowed us to glimpse the potential this partnership. EG has enormous belief in our concept and is prepared to make a significant investment in growing the Oliver’s brand in the petrol and convenience sector in Australia. This partnership will provide Oliver’s with a material expansion opportunity, without the capitol requirement we would normally require to execute such a large scale store rollout.”
Jason Gunn — Oliver’s Founder & Chairman commented: “I am delighted that a global business of this scale can see so much potential in the Oliver’s brand. EG is one of the world’s leading fuel and convenience retail businesses. The ambition is to follow the blueprint of EG’s partnerships with Greggs and other food retailers in the UK, expanding the nature of the service station forecourt, to become a food retail destination. When it comes to fresher and healthier convenience food in Australia, the Oliver’s brand stands out from the crowd and certainly meets their criteria for offering ‘best in class’. This is a great partnership that expands and strengthens our brand.”