PERTH: iCandy Interactive Limited provided an operational update on its strategic partnership with 9Games/Alibaba Group. 9Games/Alibaba completed all necessary registration documentation for regulatory approval of iCandy’s musical game, Grove Planet.
iCandy is working closely with 9Games and Alibaba to launch the 1st among 6 games it identifies for into the lucrative Chinese market.
Following announcements dated 23 May 2020 on iCandy’s strategic collaboration with 9Games, a unit of Alibaba Digital Media and Entertainment Business Group, iCandy informs that 9Games had completed documentation for regulatory application to the Chinese authorities to register iCandy’s musical hit game Groove Planet for the People’s Republic of China (PRC).
China recorded over US$36.5 billion in gaming revenue in 2019, putting it just behind the US as the world’s largest gaming market. According to Marketing to China, the mobile game segment is expected to reach 496.8 million users by 2023 (source: MarketingToChina).
As of July 2020, all online games require an International Standard Book Number (ISBN) that has to be approved by Chinese regulators in order to be listed on Chinese app stores. An ISBN is a 13-digit code used to identify a product, most commonly books. The ISBN application in China involves several government bureaucracies, including the Ministry of Industry and Information Technology (MIIT), the Copyright Protection Center of China (CPCC), and the SARFT, among others.
The regulatory process is a stringent process that now limits a select group of game titles to be allowed into the lucrative Chinese game market. Groove Planet is the first among 6 games that iCandy has identified for the Chinese game market. Other games will be put into the regulatory application process at a later date. The Management of iCandy wishes to note that the Company is excited to be working closely with 9games/Alibaba Group and will inform the market accordingly on progress.
iCandy Interactive Limited (ASX: ICI) is an Australian publicly traded company that has its core business in the development and publishing of mobile games and digital entertainment for a global audience. iCandy Interactive runs a portfolio of mobile games that have been played by over 350 million mobile gamers worldwide and has won multiple awards in various coveted international events.
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