LONDON: Dev Clever, a leading developer of consumer engagement experiences, has signed a three-year commercial partnership with Low6 LTD, a leading provider of mobile pool betting applications, a news release said.
The commercial partnership enables Low6’s mobile quiz based pool betting application, ‘PubWars’, which has been designed for licensed hospitality venues, to be fully integrated with Dev Clever’s Engage gamification platform and ‘PubPal’, the Company’s mobile, contactless ordering and payment service.
The fully integrated solution, which will include all three applications, will provide hospitality venues with greater value and digital consumer engagement through a complete loyalty, incentive management, mobile ordering and gamification platform. The complete solution can be managed from a single operating system, ultimately enabling brands to more effectively implement purchase-driven promotions at their sites and venues.
Dev Clever’s Engage platform currently manages consumer incentives in over 2,500 venues across the UK, as well as facilitating brand-led activations across many more. Low6 is in the final stages of implementing its ‘PubWars’ application, in partnership with SKY, across 1,300 new venues in the UK.
Dev Clever believes that the joint offering will add significant value to brands and their customers and will provide a compelling service proposition to rollout to hospitality operators, including pub estates.
Both ‘PubPal’ and ‘PubWars’ are offered to venues on a Software as a Service (SaaS) model which includes a commission payable to both Dev Clever and Low6 based on each consumer transaction. The commercial partnership is set to be funded by a development and integration fee of £115,000, paid to Dev Clever by Low6, and an ongoing revenue share from consumer transactions.
Chris Jeffries, Chief Executive Officer of Dev Clever, said: “While our Educate division and EdTech partnerships with Lenovo and Veative Labs remains the Company’s main focus, our Engage platform continues to gain traction and grow. This partnership with Low6 strengthens our existing proposition and we are excited to bring this new integrated platform to our Agency Services clients.”
Jamie Mitchell, Co-Founder of Low6, commented: “We are delighted to be partnering with Dev Clever on the PubWars project, which has tremendous scope to reach every pub in the U.K. Dev Clever bring a proven track record of delivering in this space, and we are excited to be bringing our two talented teams together.”
Dev Clever Holdings plc, together with its wholly owned subsidiary DevClever Limited, is a software and technology group based in Tamworth, United Kingdom, specialising in the use of lightweight integrations of cloud-based VR and gamification technologies to deliver rich customer engagement experiences across both the education and commercial sectors. In January 2019, Dev Clever listed on the Standard List of the London Stock Exchange.
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