LONDON: Mobile Streams announced it is launching, under the terms of its existing JV arrangement with Krunch, a SaaS (Software as a Service) insight platform.
The SaaS Platform represents the natural evolution of the Company’s current ‘Streams’ platform and should enable customers to sign up for a customer driven, digital marketing tool providing many of the features available under the Company’s existing Streams platform.
To this end, the Company has signed up 30 initial customers (Launch Partners) including, for example, Hill & Knowlton, a PR and communication business, Ionian Estates, a travel and property company, and Bramblecrest, an outdoor furniture business.
The Streams mission is to simplify insight for everyone. Due to the initial success of the Streams platform launch and market demand using this, the Company is taking its customer offering one step further.
Traditionally access to this level of insight can be complex, costly and time consuming; for too long the use of these tools has been the preserve of a limited number of global companies and agencies that can afford them. The Company’s aim is to disrupt and democratise the global content and digital insight industry.
This will be the Company’s first SaaS offering and aims to expand on the successful launch of the Streams platform by bringing a state of the art insight and intelligence platform to a larger audience.
The SaaS Platform has been designed to provide ease of use, simple access, and price points that focus on small/medium business and individuals looking to gain insight for their digital marketing strategies. The Company believes this additional product, targeting a “long tail” customer base, will deliver significant value for the Company given the higher operating margins SaaS models can provide. The SaaS Platform will offer a three-tiered pricing model based on a rolling monthly subscription.
Nigel Burton, Chairman, said: “Our aim is to become a global, leading digital Intelligence and Insight business. We are extremely pleased with the early performance of the Streams platform and the launch of the content insight SaaS Platform takes us one step further to fulfilling that goal. We are particularly delighted with interest in the product, as demonstrated by our signing over 30 launch partners already.”
The Company also takes this opportunity to update investors, pursuant to AIM Rule 17, on the list of former directorships provided for Mark Epstein, the Company’s Chief Operating Officer in the announcement of 26 November 2019. In addition to those disclosed, this announcement inadvertently omitted the following: TPOF (US) Limited, TPO Giving (UK) Limited and The TPO (US) Foundation.