VANCOUVER: Nautilus Inc., the innovation leader in home fitness for over 30 years, announced its plan to pursue efforts to find a potential buyer for Octane Fitness to focus solely on growing, investing, and innovating in the home fitness equipment market.
“Our decision to explore the potential sale of Octane Fitness is as a result of our long-term strategic planning process and a conclusion to refocus more resources on what we do best: deliver best-in-class home fitness products and connected fitness experiences,” said Jim Barr, CEO of Nautilus, Inc.
The company has retained investment banker, William Blair, as its advisor for the potential transaction.
Nautilus Inc. is the global leader in innovative home fitness solutions. The company’s diverse brand portfolio includes Bowflex, Nautilus, Schwinn, and Octane Fitness, and a broad selection of exercise bikes, cardio equipment and strength training products.
Nautilus Inc. utilizes technology to develop personalized, connected fitness solutions that empower and motivate people to live a healthy lifestyle. The company sells its products through direct and retail channels, as well as in commercial channels.