Mobecom expands commercial agreement with Vodacom Group

PERTH: Following the commercial agreement executed with Vodacom Group Limited in December 2017, Mobecom announced an expansion of this initial agreement.

Vodacom has agreed to develop a new Enterprise extension, for their ‘Switched On Benefits’ (SOB) platform. This will allow Vodacom to serve up deals and offers to a greater audience, incapsulating merchants and allowing partners to view deals and promotions via event driven MicroService APIs.

All of this technology will be underpinned by Mobecom’s newly developed ‘Mosaic’ Enterprise Engagement Platform (EEP).

Currently SOB has approximately 1 million monthly paying subscribers and approximately 4 million ‘freemium’ subscribers. This new enterprise play for Vodacom will result in a significant increase in the number of paying monthly subscribers within the SOB platform, which in turn will result in a significant increase in the monthly SaaS revenues generated for Mobecom.

It will also allow for additional revenue streams, depending on the partner that SOB and Mobecom sign up to access the SOB enterprise platform.

Anthony Theunissen, Digital Executive at Vodacom said “I am incredibly excited about the opportunity to extend our partnership with Mobecom and in particular to be able to access the new features available in the new ‘Mosaic’ build. We believe it will become a fundamental part of SOBs future growth strategy and we are expecting to drive substantial new revenue streams from its implementation”.

Executive Chairman of Mobecom, lain Dunstan said, “This is a significant opportunity for both Mobecom and Vodacom to grow the partnership and secure a strong position within Vodacom’s digital distribution business in South Africa. I am delighted that the partnership with Africa’s largest telco continues to grow and we look forward to delivering these additional services for Vodacom and its partners.

Mobecom Limited is a full-stack customer engagement technology provider that delivers end-to-end technology solutions for businesses to engage with their customers. Its primary focus is providing an exchange for digital assets through its Mosaic EEP. With mobile payment, ordering, booking and local offer capability, the Mosaic EEP will be the gateway to delivering a new digital lifestyle rewards program. Mobecom delivers digital engagement solutions primarily for the retail, hospitality, financial services, and telco sectors.