LONDON: Attraqt Group plc has been named a BigCommerce Technology Partner, providing more than 60,000 BigCommerce customers with access to Attraqt’s experience orchestration platform which enables retailers to implement highly relevant, cross-channel search, merchandising and personalisation capabilities at scale.

BigCommerce provides a robust eCommerce solution that handles all of the transactional elements of the shopper journey, whilst Attraqt offers retailers the capability to create relevant shopper experiences on connected journeys from initial demand generation to purchase.

Attraqt announced in early 2019 its intention to accelerate its partnership strategy in order to drive innovation, provide access to new markets and to support its ability to scale quickly. Working with BigCommerce is a step forward against each of these aims.

Both companies are currently in the process of bringing a number of new joint customers online having already successfully implemented two joint customers.

John Raap, Chief Strategy and Partnership Officer for Attraqt, commented: “There is a great fit between our solutions. Both companies focus on an API-first approach and enable modern headless eCommerce architectures. Merchants achieve higher agility, quicker routes to market and make themselves more fit to react on the ever-changing retail landscape driven by changing consumer behaviour and latest technology advancements. We have pioneered innovation in ecommerce experiences and learnt that the combination of humans and machine automation is the winning formula for mastering the distinctive, differentiated shopper experiences retailers today need.”

Russell Klein, Chief Development Officer, BigCommerce, commented: “Our partnership with Attraqt further illustrates our commitment to providing merchants access to the highest-calibre technologies and service providers available in the industry. Attraqt shares our desire to help merchants sell more and grow faster to maximise success, and we look forward to working together to mutually support customers.”