PERTH, AUSTRALIA: XTD Limited, a service provider to out-of-Home advertising, has completed its acquisition of diversified media and marketing company Adline Media Pty Ltd.

With the closing of the transaction, the Adline business will be integrated into XTD From January 2, 2020.

XTD Chief Executive Officer, Adam Cadwallader, said the completion was the beginning of a diversified media future with Adline enabling XTD to grow a business in the community sport and leisure sector with clearly identified plans to expand the Adline business in the pursuit of reaching people that play for fun.

“The Adline team have strengthened and systemised the business of social sport, creating new and diversified pathways with media, software and supply,” Mr Cadwallader said.

“Brands have plenty of places to communicate with people one-to-one, and outdoor advertising is a fantastic one to many media – Adline allows brands to uniquely communicate with social sporting communities deeply and at scale and is an increasingly sought after market that has the distinct possibility to expand”.

“The business has strong, diversified and established revenue streams. The acquisition will allow the team to innovate with first party data, accelerate its plans to increase its commercial base and continue to work with the businesses of indoor sporting and leisure environments to create increased customer experiences through out-of-home, online and eMarketinq“.

Adline is an out-of-home media and marketing company comprising of Digital and Static (classic) outdoor advertising formats placed within indoor sporting and leisure environments across 65 locations Australia wide.

Adline complements XTD’s management expertise and existing business and offers XTD Limited the opportunity to diversify revenue and build in an uncontested area of media.

XTD Limited expects to be able to accelerate Adline’s business through considered investment in new locations and human resource in media sales.