HONG KONG: MyFiziq Limited has further expanded its reach into Asia signing a binding term sheet with Fit Capital, which will see the MyFiziq platform integrated into the multi-dimensional training platform, Stryde Fitness App.

Stryde is focused on assisting its subscribers with setting goals using a goal setting algorithm and attaining those goals through engagement and P2P fitness goal betting via in-app currency (‘donuts’), which users can spend to earn fitness products as prizes. Created upon a common belief, personal achievements and the self-discipline to breakthrough boundaries and obstacles are a feat of courage often overlooked.

Founded by fitness enthusiasts and businessmen, Leon Lee and Alex Chung, the company’s vision is to create a platform on which users can feel accountable towards their fitness goals and, more importantly, a proverbial ‘roof’ to shout to the world their personal successes.

Fit Capital and MyFiziq will collaborate to integrate MyFiziq’s revolutionary body tracking application into Stryde. Stryde’s users will be able to track changes in their body shape and dimension using the MyFiziq technology as they follow Stryde’s coaching, fitness and nutritional programs in their chosen activities.

It is intended that MyFiziq will be an integral part of Stryde’s offering and a key point of difference to other platforms.

Vlado Bosanac, Chief Executive Officer of MyFiziq, said: “This agreement is further broadening and extending our push into Greater Asia. Having the opportunity to work with the Fit Capital team, along with their incredible knowledge and background, is further validation of our technology. The founders are deeply in trenched in fitness and are a strong reflection of their product and programmes. Fit Capital is working with some of the biggest names in the Asian fitness market. We believe Fit Capital’s current and future strategy into the online health and fitness arena reflects both our target market and desired method to market.”

The MyFiziq pricing model below forms part of the binding term sheet with Fit Capital and has been structured to create customer engagement through a very non-invasive pricing plan to entice their audience.