SURREY, UK: AFC Energy has unveiled the branding of its inaugural range of product lines. 

AFC Energy is a UK based leading provider of hydrogen power generation technologies.

In recent years, AFC Energy’s alkaline fuel cell technology has become synonymous with low cost, high efficiency, and fuel tolerant hydrogen power generators following a redesign and development programme instigated three years ago.

It is now only right that the technology underpinning the Company’s core identity be afforded its own brand as a key component of AFC Energy’s phased go to market strategy.

Alkaline fuel cells are distinguished from other fuel cell technologies in the manner by which hydroxyl group ions (OH-) migrate from cathode to anode.  It is at the anode where the hydrogen reacts with the hydroxyl group ions, releasing electrons, and which gives AFC Energy its high fuel efficiency and tolerance to lower grades of Hydrogen.

The HydroX-Cell series of fuel cells draws its name from this unique reaction, whilst the distinguishing feature between technologies rests in the liquid (“L”) and solid (“S”) electrolytes used to conduct ions from cathode to anode.

The AlkaMemTM polymer membrane developed by AFC Energy for inclusion in the Hydrox-Cell(S)TM fuel cell has been afforded its own branding due to the multiple applications in which it can be used outside of the fuel cell field.

The Company will be releasing a specific update on each of the HydroX-Cell(S)TM and AlkaMemTM technologies shortly detailing updates on progress made in the development of these two core platforms within the AFC Energy technology portfolio.

Adam Bond, Chief Executive Officer at AFC Energy, said “The culmination of the past three years work has led us to a clear tri-pillar approach to the branding of our core technologies within the H-Power suite of products.  With a clear focus on our customer value proposition, we believe that these three core technologies, utilised within applications such as the Company’s hydrogen fuelled EV charger to be released next month, will deliver a zero emission, low cost and high performing technology platform capable of competing favourably with PEM and SOFC fuel cell systems in the market today”.