LONDON: Brave Bison, the digital advertising and technology services company, has entered into an agreement to acquire the entire issued share capital of Engage Digital Partners Limited. Engage is a global sports marketing company that works with the world’s largest sports brands and federations including Formula 1, ICC, Real Madrid and New Zealand Rugby. Engage…
Tag: digital advertising
Advertising
Advertising is a form of marketing communication that uses paid messages to encourage, persuade, or remind an audience to take some action, such as buying a product, hiring a service, or voting for a political candidate. Advertising is a powerful tool that can be used to reach a large audience and influence their behavior. It…
Coca-Cola to experiment VUSION Ads technology in Japan
PARIS, FRANCE: Coca-Cola will be using the VUSION Ads technology to deliver digital advertising and media content at the shelf in retail stores in Japan, SES-imagotag announced.This solution is based on cloud operated full HD shelf-displays (V:rail) allowing CPG brands to synchronize marketing campaigns across channels and display engaging content in stores. This in-store advertising…
Brave Bison acquires digital advertising firm Greenlight
LONDON, UK: Brave Bison Group has entered into a conditional agreement to acquire the entire issued share capital of digital advertising company Greenlight Digital Limited and Greenlight Commerce Limited (Together Greenlight) for an aggregate consideration of c.£6.8 million. Greenlight is a digital advertising and technology company with more than 120 employees in the UK and…
Media Central launches AdCentralDirect, an in-house mobile and cross-channel demand side platform
TORONTO: Media Central Corporation Inc. today announced the launch of AdCentralDirect (ACD) an in-house mobile and cross-channel demand side platform (DSP) agency that connects digital advertising inventory through one interface. AdCentralDirect is expected to be operational in June 2020. AdCentralDirect will immediately provide brands access to advertising inventory on the digital platforms of MediaCentral’s iconic…