PARIS, FRANCE: Deezer, the global music streaming service, has entered a partnership with French e-commerce leader Cdiscount. From September 7, 2022 at 10 a.m., Cdiscount will offer 4 months Deezer Premium subscription with the purchase of a selection of electronics products (hardware, TV, sound, smartphone, connected devices) on its site.
Before the end of the year, Deezer will also be included in Cdiscount’s loyalty program.
A key element of Deezer’s strategy is to develop and grow together with partners in its key markets, creating new business opportunities through its music and technology expertise.
In evolving its strategy, Cdiscount plans to extend its entertainment services range, and as music streaming continues to grow in popularity among French users, this partnership allows Cdiscount to provide an enhanced shopping experience for its customers.
“Growing through B2B partnerships is a key pillar of our strategy, and we are thrilled to announce this agreement with Cdiscount, the French leader in e-commerce”, said Charles Jaubert, VP, Partner Strategy and Business Development, Deezer. “We bring value to a wide range of partners, across multiple industries, and together with Cdiscount, we will give millions more the opportunity to try Deezer, and enjoy one of the best music streaming experiences in the world.”
“We are delighted with this partnership with Deezer, which allows us to enrich our customers’ shopping experience with one of the world’s best music streaming services”, said Antoine Guillotte, strategy director, at Cdiscount.
“This partnership is part of our strategy to develop services in the entertainment field, initiated a few years ago, to offer our 10 million customers an increasingly rich and varied offer. Deezer will also be a valuable asset to enrich our loyalty program.”
Deezer has a track record of building successful partnerships across a wide range of industries including video streaming, telecommunication, media & entertainment, hardware, retail & e-retail. The partnership between Cdiscount and Deezer, two key French companies in their markets, allows for new growth opportunities for both partners while providing added value to customers, and the music industry.