AMSTERDAM: Majorel Group Luxembourg S.A. (Euronext Amsterdam: MAJ), a global customer experience (CX) leader, today announces the launch of Majorel Infinity, a platform for digital consumer engagement services in Asia-Pacific.

Majorel Infinity is part of Majorel’s Tech & Expert Services, which offer a range of CX solutions for clients and their customers around the world.

Majorel Infinity is specifically designed to cater to the digital consumer engagement demands of clients in Asia-Pacific, a region with a complex and dynamic digital landscape. Majorel Infinity provides consumer data and insights, technology, and digital marketing strategy and services, leveraging Majorel’s proprietary MarTech solutions.

Majorel Infinity has a team of over 600 specialists who handle over 100 million consumer interactions and execute over 1,000 marketing and CRM campaigns each year. Majorel Infinity serves over 70 top-tier brands in the consumer goods, retail, and automotive industries, helping them to enhance their customer acquisition, loyalty, and lifetime value.

Thomas Mackenbrock, CEO of Majorel Group, said: “I’m delighted to announce the launch of Majorel Infinity today, an important building block in our range of global CX solutions and supporting our further development in Asia-Pacific. I’d like to wish the Majorel Infinity team every success as they look to explore new ways to engage consumers in the region’s complex and dynamic digital landscape.”

Kevin Xu, Segment CEO of CEA (China and East Asia) at Majorel, said: “The Majorel Infinity team boasts a track record of transforming consumer insights into competitive advantage for over 70 top-tier brands across the Asia-Pacific region. Leveraging our proprietary MarTech solutions, our digital consumer engagement services offering plays a pivotal role in enhancing our clients’ customer acquisition, loyalty, and maximizing customer lifetime value. I am confident that with the launch of Majorel Infinity, we will accelerate our future development.”

Majorel Infinity’s focus on digital consumer engagement solutions complements the other parts of Majorel’s Tech & Expert Services, such as Majorel X (CX consulting, design, and technology), MajUP (for startups), and Digital Solutions. Majorel launched its Digital Operator 1440 strategy in 2021 and has been building a full suite of digital applications and services across its six markets, providing locally relevant digital experiences, supporting digital inclusion and local talent development in the digital space. The total number of monthly users of Majorel’s operating companies’ digital services amounted to 77.6 million in July 2023, spanning areas including financial services, digital entertainment (TV, music, gaming, and more), digital health, digital learning, business-to-business solutions and industrial applications.

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