LONDON, UK: Golden Rock Global plc (LSE:GCG), a SPAC that is seeking opportunities in the FinTech sector, has announced that it has signed heads of terms to buy 2mee Limited, a company that has developed a patented omnichannel communication platform that delivers influencers as on-screen web and app messages.
2mee’s platform aims to enhance customer engagement and loyalty by using human experiences to connect brands and their audiences. 2mee’s products include HoloAd®, which allows influencers to appear as holograms on websites and apps, and HoloMessage®, which enables personalised video messages from influencers.
The deal values 2mee at £6 to £8 million and will be paid entirely in GCG shares. The parties have agreed that GCG will be valued at the higher of £1 million or 15% of the market capitalisation of the enlarged entity upon completion of the deal.
The deal is subject to due diligence, regulatory approvals, shareholder votes and a fundraising of up to £3 million to finance the working capital of the enlarged group.
As a result of the deal, GCG’s shares have been suspended from trading on the London Stock Exchange, pending the publication of a prospectus or an announcement that the deal is not proceeding. The company expects to complete the deal in the first quarter of 2024.
Jason Smart, Founder of Golden Rock Global plc, commented: “We are excited to have signed heads of terms to buy 2mee. We believe that 2mee’s platform is a game-changer in the FinTech sector, as it leverages the power of influencers to drive customer acquisition and retention. We look forward to working with the 2mee team to grow the business and create value for our shareholders.”
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