Zynga, the big mobile game developer and publishing label owned by Take-Two Interactive Software, has unveiled its first Web3 game and platform called Sugartown.

Sugartown is a Web3 game built on the Ethereum network, providing players with an immersive environment where they can earn rewards. The game features a storyline of three farm animals who accidentally open a wormhole into Sugartown from another dimension, allowing peculiar beings called Ora’s to enter the city. These Ora’s use their creativity to transform Sugartown into a vibrant place filled with fun and games.

In the game, players use their ERC-721 Ora token as proof of ownership to gain access to Sugartown. By staking Oras, players can earn energy, which can then be used to play Sugartown games and earn Sugar, the in-game currency used to unlock exciting rewards.

Zynga’s vice president of Web3, Matt Wolf, said that Sugartown is the first new Web3 game with an original IP by a major mobile game developer. He said that Zynga’s vision is to empower players through a sustainable Web3 platform full of fun and enduring games. He said that Zynga created Sugartown to appeal to a native Web3 market but with the ambition of scaling much wider over time while building a passionate and engaged community of holders.

Players will have the opportunity to mint their own Oras later this year, with the initial run of 10,000 Oras being free. Owning an Ora will be a requirement to access free-to-play minigames within Sugartown. As a Web3 game, Sugartown will continuously evolve over time, catering to Zynga’s community of holders and players.

Zynga has partnered with Forte, a blockchain infrastructure provider, to ensure that Sugartown operates in an ethical, compliant and secure manner. Forte’s chief growth officer, Catherine Mylinh, said that Zynga and Forte both share a commitment to robust compliance and proper licensing to create lasting, sustainable economic opportunities for the player community, and protect all parties involved in the ecosystem.

Sugartown is Zynga’s first Web3 game and platform, but not its last. Wolf said that Zynga plans to launch more Web3 games in the future, leveraging its existing IPs and creating new ones. He said that Zynga believes that Web3 is the future of gaming, and that Zynga wants to be at the forefront of innovation in this space.

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