LONDON,UK: Guild Esports PLC (LSE: GILD; OTCQB: GULDF), a global gaming focused media business, has announced a partnership with Pixels AI, a video distribution and digital advertising service that uses AI optimisation to connect digital publishers, advertisers and video content rights holders.
The partnership will enable Guild to generate new advertising revenues from its owned video content by leveraging Pixels’ AI-powered video platform that matches content to relevant web pages and sells advertising space in real time. Pixels’ video network currently generates over 100 million plays monthly for the partners across its publisher and video rights holder network, which includes The Independent, Evening Standard, and National World.
Guild is Pixels AI’s first esports and gaming content partner, and will benefit from the exposure of its content to new audiences interested in the sector. The partnership will also provide Guild with intelligent content performance data to assist with new content and IP development and targeting audiences from new growth territories and regions.
The partnership will last for one year initially, and advertising revenues generated as a result of the partnership will be shared between Guild and Pixels AI in line with publisher agreements.
Jasmine Skee, CEO of Guild Esports, said: “This partnership helps us put the Guild brand and our authentic and exclusive gaming content in front of targeted and engaged digital audiences. It will enhance our current content advertising strategy with greater reach and frequency and boost our ability to talk to gamers away from the traditional social and streaming platforms which is vital for our growth.”
Alex Powell, CEO of Pixels Ai, said: “This is a hugely exciting partnership we are announcing today between Guild and Pixels. We are bringing together one of the most successful pro-gaming teams with an innovative UK-based provider of digital video distribution and streaming solutions. We feel privileged to be partnering with Guild as they continue their journey as one of the world’s leading esports organisations.”
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