LONDON, UK: OnTheMarket plc (AIM: OTMP), the leading agent-owned property portal, is excited to announce the launch of OnTheMarket Money, a new division aimed at providing consumers with access to financial services and essential products related to the home moving process.

In its first partnership under the OnTheMarket Money brand, OnTheMarket has joined forces with London & Country Mortgages (L&C), one of the largest whole-of-market mortgage brokers in the UK. Through this collaboration, consumers using the OnTheMarket portal will have access to a wide range of mortgage products and support from L&C.

The enhancements to the portal will benefit consumers who are seeking a Mortgage in Principle, providing them with guidance on their borrowing potential and streamlining their home buying journey.

The partnership with L&C is just the beginning, as OnTheMarket plans to launch additional integrations in the future. One of these forthcoming solutions will be a fee-sharing mortgage referral program, allowing agents to earn referral fees. The company anticipates rolling out this program later this year.

The introduction of OnTheMarket Money follows the successful launch of OnTheMarket Software in September of the previous year. These developments further solidify OnTheMarket’s position as a comprehensive technology company, aiming to provide services for agents and consumers throughout the entire property ecosystem.

Jason Tebb, Chief Executive Officer of OnTheMarket, expressed his enthusiasm for the launch, stating, “The introduction of OnTheMarket Money marks another significant step in our evolution as a ‘one-stop shop’ technology company, offering services for both agents and consumers across the entire property market. We are thrilled to collaborate with L&C, making their services available to the millions of serious property seekers who visit our site each month.

This partnership will add even more value for consumers, complementing our ‘buyer ready’ proposition and ensuring that our agent and housebuilder customers receive qualified leads from serious property seekers.”

OnTheMarket’s commitment to expanding its services reflects its dedication to providing a seamless and comprehensive experience for homebuyers, offering a range of essential financial products and services under the OnTheMarket Money umbrella.

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